Online MBA programs have seen a recent surge in enrollment, given the flexibility they offer working professionals as well as their relatively large return on investment. With so many options to choose from, it can help to have an idea what type of career you would like to pursue. Here are five jobs you can land with a marketing MBA.
1. Media Planner
All About Careers describes the main responsibility of media planners as “maximising returns on advertising and promotional activities across different media channels.” Media planners monitor multiple media streams, analyzing reach and impact to bring new customers to businesses, or even to an industry altogether. According to the Monthly Labor Review, “interactive media planner” is a new field that is growing rapidly as more companies turn to online marketing channels.
2. Sales Manager
The Bureau of Labor Statistics (BLS) reports that the median salary of sales managers in 2014 was $110,660 per year. While this position requires only a bachelor’s degree at the entry level, sales managers with a marketing MBA can expect a higher salary. A sales manager’s duties vary based upon the size of his or her employer and industry focus, but typically, a sales manager handles the day-to-day interaction between customers and a company.
3. Brand Manager
At the entry-level, this career track also requires only a bachelor’s degree, but a marketing MBA can give applicants an advantage. According to Paladin Staffing, a recruiting firm, “Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers.” As of June 2016, Glassdoor reports the average salary of brand managers at $110,000.
4. Market Research Analyst
Although this career track is on the lower end of the salary scale for marketing MBA graduates, projected job growth for this position earns it a spot on the list. Market research analysts, according to the Occupational Outlook Handbook published by the Bureau of Labor Statistics, “study market conditions to examine potential sales of a product or service.” The average salary of market research analysts is $61,290. However, prospects for this job are expected to grow 19 percent in the next 10 years, well above the national average for all other occupations.
5. Marketing Manager
One of the most common tracks for marketing MBA graduates is marketing management. Marketing MBA graduates can expect upwards of $123,450 per year, as reported by the BLS. The essential duties of marketing managers are “to generate interest in products or services.” To this end, they work with department heads to set budgets, initiate market studies and plan promotional campaigns. In February 2016, Glassdoor ranked careers in marketing management in the top 20 jobs in the nation.
With a variety of career paths to choose from, professionals with an MBA in marketing can expect higher than average salaries and steady job growth over the next several years. These factors, along with favorable working conditions and robust benefits packages make a marketing MBA a sound choice.
Learn about the UT Tyler online MBA with a concentration in Marketing program.
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