Most professionals interested in a Master of Business Administration (MBA) in Marketing program consider the career benefits they can expect after graduation. Typical advantages, such as higher earning potential or better job training, are just the tip of the iceberg. Enrolling in the online MBA with a Concentration in Marketing program from The University of Texas at Tyler (UT Tyler) can be a convenient way to advance your career and secure many long-term returns.
An MBA in Marketing Provides a Competitive Edge
If you hold a bachelor’s degree, you likely worked hard to earn your credentials. However, advancing your career means even more hard work. Many young business professionals are competing for promotions, so positioning yourself as the best candidate now requires additional education. With an MBA in Marketing, you can differentiate yourself from the masses with a greater understanding of how to market your skills.
Higher Compensation With an MBA
According to the 2023 Corporate Recruiters Survey from the Graduate Management Admission Council (GMAC), surveyed recruiters and hiring managers planned to offer newly minted MBA grads a median annual salary of $125,000, compared to $75,000 for candidates with just their bachelor’s. GMAC’s survey reflects the substantial wage premium the MBA credential can command, suggesting that investing in an MBA is one of the better decisions marketing professionals can make to enhance their career development and lifelong earning power.
Greater Job Satisfaction in Leadership Roles
Seeing how their efforts contribute to an organization’s operation may be one of the most critical factors in marketing professionals’ job satisfaction. As marketers advance through their careers, they often aspire to greater influence at work — they want to see continued evidence of their contributions. To have an impact on business, the economy and society as a whole, professionals can earn an MBA in Marketing and position themselves to succeed in leadership roles.
More Control Over Employment Options
With the growth of the service industry and a rising interest in ethical business practices, deciding where to work can be complicated. Whether considering healthcare, hospitality or financial services, marketing professionals may want to evaluate the conduct of a business before contacting its hiring manager.
Much like consumers and their buying choices, a good portion of the workforce prefers working for businesses that incorporate social responsibility into their business models. Aligning personal values with everyday business activity may be one of the most rewarding ways to develop a career in today’s socially conscious environment.
Further, the COVID-19 era of remote work normalized flexibility in terms of how, when and where people do their jobs. This influenced the way people prefer to work and the work-life balance they expect from their jobs. In fact, nearly two-thirds of respondents to FlexJobs’ 2022 Career Pulse Survey stated they value and would choose work-life balance over better pay.
An MBA in Marketing can provide the competitive advantage you need to secure a high degree of control over your employment options. Whether you care about social issues, work-life balance or something else, you can leverage your MBA credential for more choice and agency in your work.
Stimulating Challenges
If you have been in the marketing industry for some time, you know how complex the discipline is. You may have experience in various areas, like market research, content marketing, brand communications or retail marketing.
Even with your experience, however, it may still be difficult to get ahead or secure the opportunity to do more meaningful work. Maybe you have your own ideas about how to build a marketing strategy, but the high-level decisions are not yours to make. Maybe it is time to work toward the next step, where more stimulating responsibilities can offer you more authority and influence.
Earning an online MBA program is an investment of time and money. However, the short- and long-term benefits the degree offers mean enrolling might be one of the smartest decisions you could make to enhance your career. From successfully competing for jobs of your choice to the satisfaction of contributing to an organization’s success, UT Tyler’s online MBA in Marketing program can be key to meeting your career goals.
Learn more about The University of Texas at Tyler’s online MBA with a Concentration in Marketing program.
