Marketing managers work in virtually every industry that sells a product or service. Many nonprofits and government agencies also employ marketing managers. There is a great deal of variety in the roles of these professionals as well as the daily tasks they perform, from market research and strategy development to working with customers and overseeing a team of diverse employees.
When students pursue a marketing manager career path in a Master of Business Administration (MBA), they encounter varied coursework that prepares them for many different industries, companies and roles. The University of Texas at Tyler offers an online MBA with a Concentration in Marketing program that helps working professionals discover the types of manager positions most suited to their skills and interests. With so many available fields and an excellent job outlook, the position offers graduates numerous rewarding opportunities.
Roles and Responsibilities
Marketing managers can have a lengthy list of responsibilities. Generally, managers develop the plan to sell a product or service. This may include researching that product or service and conducting extensive audience analysis to identify consumer needs. From there, managers may collaborate with the team that develops the product or service.
Once the product or service is ready, managers conduct further research and analysis, often gathering feedback from customers or focus groups and using that information to design and tailor their marketing plan and strategy. Marketing managers further oversee the execution of marketing campaigns and delegation of tasks to subordinates on the marketing team. Additionally, managers work with company executives to ensure the satisfaction of overall objectives.
Benefits of Becoming a Marketing Manager
The marketing manager career path is very versatile as there are high-level marketing jobs available in a wide variety of fields and industries. For some people, this yields the opportunity to use their skills and training in an industry or company that they are passionate about. The versatility of job opportunities is just one of the many benefits of working in marketing.
Plus, marketing manager jobs can be quite lucrative. According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for marketing managers was just over $140,000 in 2022, with the upper end of the pay range soaring to $239,200 or higher.
Career Advancement in Marketing
The job outlook for marketing managers is currently very positive, with BLS projecting 7% job growth between 2022 and 2032 — more than twice the average of all occupations. More and more companies realize the importance of marketing through various channels as they see their revenue increase due to targeted outreach campaigns for products and services.
As this trend continues, competition for marketing jobs will grow. Moreover, advances in marketing techniques and technologies continue to drive innovation in the field. As such, skill with emerging technologies and their effective applications will be increasingly essential to job placement. For those with experience surrounding marketing innovations and trends, there is a good chance of promotion within a company or advancement into new positions in different businesses or industries.
Marketing managers are in demand, and the job outlook is strong. These positions are highly popular, and hiring managers regularly seek professionals with diverse business backgrounds and strong skills to fill them. There is a wide variety of ways for these managers to use their skills and talents, and students with a specialized MBA in Marketing who choose to follow a marketing manager career path will find many different opportunities across a spectrum of industries.
Learn about the University of Texas at Tyler online MBA in Marketing program.
