The University of Texas at Tyler Tyler  ·  Longview  ·  Palestine
Online MBA in Marketing - Photo

Master of Business Administration with a Concentration in Marketing Online

Complete Coursework as few as 12 months* Credit Hours: 36 Tuition: $30,147.60

Develop broad based business management skills while focusing on practical marketing applications with an MBA with a Concentration in Marketing—delivered 100% online. This unique program emphasizes services marketing across sectors, including healthcare marketing. Learn from business faculty with a broad range of industry experience in services marketing.

Learn the fundamentals of services marketing.

In this program, you will:

  • Gain marketing knowledge that applies to both business to consumer (B2C) and business to business (B2B) services.
  • Gain understanding of the production, consumption and marketing of services, service entity leadership, and strategy development for the growth and maintenance of customer satisfaction.
  • Apply skill sets learned from your MBA to help qualify you for work in a range of careers. Marketing of services includes telecommunications services, financial services, healthcare services, professional services, all varieties of hospitality and travel services and many more.

We also offer these MBA programs:

Master of Business Administration Online
MBA in Healthcare Management Online
MBA with a concentration in Cyber Security Online

"We are a pioneer in online education."

Tammy Cowart, JD
Associate Professor of Business Law; Director of Graduate Programs

Course Schedule


*Average completion time is 18-24 months.

Online Courses

Core Courses

Students must take all 9 courses.

Focuses on leadership and development issues addressed by members of the top management team and other upper-level managers. Topics include coordination between and among units, managerial control systems, and the development of management talent within the firm.
Use of accounting data in the decision-making process and in the analysis and control of business operations.
Financial management of the firm with special emphasis on financial planning, capital concepts.
Analysis of the operations management functions from a manager's perspective. Quantitative techniques related to decision making such as linear programming, statistics and selected operational models are applied to operations management problems in both the service and manufacturing industries.
Investigation of issues managers face when trying to lead individuals and organizational units to achieve corporate objectives. Focus of the course emphasizes the individual and group levels of analysis.
Focus is on the role of HR managers and practices in developing competitive advantage for the firm. Considers the role of both specific HR practices and the overall HR architecture in enhancing firm performance.
An analysis of contemporary problems in marketing with emphasis on dynamic market characteristics.
Students adopt the top management’s view of the firm and focus on positioning the firm to gain strategic advantage in the competitive marketplace. Industry analysis, planning and implementation of competitive strategy, evaluation of strategy alternatives, utilization of appropriate controls, and the evaluation of the administrative process are emphasized.
An intensive study of the different aspects of international business including, but not limited to, international politics, culture, economics, finance, technology, marketing, ethical decision-making, strategic planning and management, and human resource development in a global environment.

Concentration Courses

A study of the production, consumption, and marketing of services; the solutions to problems faced by service managers; and the development of an organization marketing system for the delivery of quality service.
Areas of study in marketing that reflect contemporary topics not covered by organized courses.
A review and analysis of current trends in the health care field with a focus on managed care and the implication for business and marketing practitioners.
Get Started Now
Talk With an Enrollment Specialist
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or call 877-588-3286

Employment of advertising, marketing promotions, public relations and sales managers is expected to increase by 12 % through 2022.
—U.S. Bureau of Labor Statistics.