With the increasing demands of a connected and mobile world, companies need people who can deliver their messages to customers. Marketers help organizations stand out,

Healthcare M&A Results in Fewer Hospitals, Ongoing Issues As headlines announce the consolidation of yet another hospital system in America, some experts say the wave

Retailers face a tremendous challenge as they process, store and protect their customers’ private information. Financial data, usernames and passwords of retail shoppers are vulnerable

In an increasingly digital marketplace, service marketing is fast becoming a vital component of a business’s attempt to differentiate itself from the competition. The goals

The adage that no one is perfect extends to large, successful companies that produce some of the world’s most popular brands. All companies that sell

Consumer behavior has changed in recent decades to keep pace with developments in technology, media, and access to information. Retail companies have had to adapt

Marketing management professionals are benefiting from what experts have called the “democratization of education.” Initial fears about the proliferation of online education have given way

For a clear understanding of the role of managed care in the United States today, you must first look at the last century. In the

What Makes a Great Leader? Managers face the daily challenge of leading their teams to success in business. Some days the team achieves those goals,

Reframing the conversation about HR and talent with more strategic approaches is transforming the overall HR architecture at many companies, with the net result of

An Online MBA Program Equips Healthcare Leaders Patient care is undoubtedly one of the first priorities for hospital CEOs. However, financial challenges, healthcare reform, and

Students enrolled in a Master of Business Administration in Marketing program study various areas within the discipline, such as brand marketing, product marketing and services