Master of Business Administration with a Concentration in Marketing Online

Learn the fundamentals of services marketing from a business faculty with a broad range of industry experience. This in-depth program emphasizes both business-to-consumer and business-to-business services.

Apply by: 12/20/21
Start class: 1/10/22
Apply Now Request Info

Program Overview

Discover UT Tyler’s 100% online marketing MBA

$30,219.60* Total Tuition
As few as 12 months* Duration
36 Credit Hours

Develop broad-based business management skills while focusing on practical marketing applications with the UT Tyler Master of Business Administration with a Concentration in Marketing online.

This unique program emphasizes services marketing across sectors, including healthcare marketing, and will enable students to deepen their knowledge in both business-to-consumer (B2C) and business-to-business (B2B) services.

Learn how marketing integrates with core business functions, including accounting, finance, operations and human resources, as you strengthen your critical thinking and strategic decision-making capabilities and gain a deeper understanding of issues facing service providers today.

Continue working while you work on your MBA degree

"Already I feel more confident in the decisions that I'm making in my work."

Michelle Corn, UT Tyler Online Class of 2014, Temple, TX

In this program, you will:

  • Gain understanding of the production, consumption and marketing of services
  • Develop the service entity leadership skills needed in an increasingly complex and dynamic global marketplace
  • Learn strategy development for the growth and maintenance of customer satisfaction
  • Enhance your knowledge, managerial skills, and perspective to lead effectively in an increasingly complex and dynamic global society
  • Gain understanding of the production, consumption and marketing of services
  • Develop the service entity leadership skills needed in an increasingly complex and dynamic global marketplace
  • Learn strategy development for the growth and maintenance of customer satisfaction
  • Enhance your knowledge, managerial skills, and perspective to lead effectively in an increasingly complex and dynamic global society

Career opportunities:

  • Product Manager
  • Marketing Manager/Marketing Director
  • Brand Manager
  • Merchandising Manager
  • Market Research Manager
  • Marketing Analyst
  • Product Manager
  • Marketing Manager/Marketing Director
  • Brand Manager
  • Merchandising Manager
  • Market Research Manager
  • Marketing Analyst

Other MBA programs also available:

The University of Texas at Tyler offers a variety of specialized MBA options. Check out our other MBA online programs.

$30,219.60* Total Tuition
As few as 12 months* Duration
36 Credit Hours

Accreditation

Aacsb accredited logo

Soules College of Business at The University of Texas at Tyler is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Fewer than 6% of business schools worldwide have earned this symbol of the highest standard in management education.

Need More Information?

Call 877-588-3286

Call 877-588-3286

Tuition

Paying tuition is easy and affordable, with fees included

The following is the tuition breakdown for students pursuing a Master of Business Administration online. Tuition is the same for in-state and out-of-state students.

Tuition breakdown:

$30,219.60* Total Tuition
$856.10 Per Credit Hour

Learn more about our tuition refund schedule.

Tuition breakdown:

$30,219.60* Total Tuition
$856.10 Per Credit Hour

Calendar

Check out the dates you need to know

Designed for working professionals, UT Tyler online programs conveniently feature multiple start dates each year. Choose the start date that’s best for you.

Now enrolling:

12/20/21 Apply Date
1/10/22 Class Starts
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring I1/10/2212/20/2112/20/211/7/221/7/222/26/227 weeks
Spring II2/28/222/7/222/7/222/24/222/24/224/23/227 weeks
Summer I5/9/224/18/224/18/225/5/225/5/226/25/227 weeks
Summer II6/27/226/6/226/6/226/23/226/23/228/13/227 weeks

Now enrolling:

12/20/21 Apply Date
1/10/22 Class Starts

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Gather these admission materials for our online MBA in Marketing

Let's get started! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for the Master of Business Administration in Marketing online program, along with information on required documentation.

Admission Requirements:

  • Baccalaureate degree from a regionally accredited institution
  • Satisfactory GMAT score or accepted GMAT waiver
  • Two letters of recommendation from professional contacts

Prospective students seeking admission must submit the following in order for eligibility to be determined:

  • Complete an online application.
  • Pay the $50 application fee. The non-refundable fee must be paid before the application will be processed.
  • Baccalaureate degree from a regionally accredited institution
  • Two letters of recommendation from professional contacts
  • Satisfactory GMAT score (or accepted GMAT waiver)
    • Quantitative measures are integrated into an index that multiplies the applicant's 60-hour GPA times 200 and adds the total GMAT score (60-hour GPA X 200) + GMAT => 1000. An index score of greater that 1000 is typical of a successful candidate.
    • If the student's last 60-hour GPA is above 3.25, the GMAT may be waived
    • If below a 3.25 GPA, applicants with three or more years of executive managerial experience, after completing a bachelor’s degree, earned in the U.S or with a U.S. government entity may request to have the GMAT requirement waived by the Graduate Coordinator. A formal resume must be submitted to [email protected]
    • In rare instances, the Graduate Record Examination (GRE) may be accepted in lieu of the GMAT

After reviewing all credentials (official transcripts, GMAT score, other relevant information), the Graduate Programs Coordinator and Soules College of Business Graduate Admissions Committee will determine if the student is accepted into the program. A degree plan will be prepared by the Graduate Programs Advisor with the student. Students will be notified of official acceptance into the program. Full admission must occur prior to enrollment beyond the first semester.

Students may request that the original institution send the transcripts electronically to [email protected]. Transcripts sent electronically will only be reviewed if they are received directly from the original school.

Provisional Admission

Provisional admission status is good for two start periods within the same semester. Official transcripts and any other missing documents must be submitted prior to enrollment in the first session of the second semester. A student who is not fully admitted by the beginning of the first session of the second semester will not be allowed to continue in the program until full admission requirements are met.

For information about financial aid opportunities and payment options.

Documents and official, sealed transcripts* should be mailed to:

The University of Texas at Tyler
Office of Graduate Admissions, STE 345
3900 University Blvd.
Tyler, TX 75799

Have a question? Call us at 877-588-3286.

Note: Applicants with foreign transcripts must submit a detailed, course-by–course international transcript evaluation. The evaluation determines an applicant's degree comparability to a U.S. bachelor's degree and provides their GPA on the U.S. scale. UT Tyler accepts international transcript evaluations conducted by the following service providers:

  • International Education Research Foundation, Inc.
  • International Academic Credential Evaluators, Inc.
  • JSA: Joseph Silny & Associates, Inc.
  • World Education Services (WES)
  • Global Credential Evaluators, Inc. (GCE)
  • Span Tran
  • Educational Credential Evaluators

Courses

Preview the topics you’ll study in our MBA in Marketing courses

For the Master of Business Administration in Marketing online, the curriculum comprises 12 courses covering 36 credit hours, including 27 hours of core courses and nine hours of electives, as detailed in the course schedule.

Students must take the following courses.

Duration: 7 weeks
Credit Hours: 3
Focuses on leadership and development issues addressed by members of the top management team and other upper-level managers. Topics include coordination between and among units, managerial control systems, and the development of management talent within the firm.
Duration: 7 weeks
Credit Hours: 3
Use of accounting data in the decision-making process and in the analysis and control of business operations.
Duration: 7 weeks
Credit Hours: 3
Financial management of the firm with special emphasis on financial planning, capital concepts.
Duration: 7 weeks
Credit Hours: 3
Analysis of the operations management functions from a manager's perspective. Quantitative techniques related to decision making such as linear programming, statistics and selected operational models are applied to operations management problems in both the service and manufacturing industries.
Duration: 7 weeks
Credit Hours: 3
Investigation of issues managers face when trying to lead individuals and organizational units to achieve corporate objectives. Focus of the course emphasizes the individual and group levels of analysis.
Duration: 7 weeks
Credit Hours: 3
Focus is on the role of HR managers and practices in developing competitive advantage for the firm. Considers the role of both specific HR practices and the overall HR architecture in enhancing firm performance.
Duration: 7 weeks
Credit Hours: 3
An analysis of contemporary problems in marketing with emphasis on dynamic market characteristics.
Duration: 7 weeks
Credit Hours: 3
Students adopt the top management’s view of the firm and focus on positioning the firm to gain strategic advantage in the competitive marketplace. Industry analysis, planning and implementation of competitive strategy, evaluation of strategy alternatives, utilization of appropriate controls, and the evaluation of the administrative process are emphasized.
Duration: 7 weeks
Credit Hours: 3
An intensive study of the different aspects of international business including, but not limited to, international politics, culture, economics, finance, technology, marketing, ethical decision-making, strategic planning and management, and human resource development in a global environment.

Students must take the following courses.

Duration: 7 weeks
Credit Hours: 3
A study of the production, consumption, and marketing of services; the solutions to problems faced by service managers; and the development of an organization marketing system for the delivery of quality service.
Duration: 7 weeks
Credit Hours: 3
Areas of study in marketing that reflect contemporary topics not covered by organized courses.
Duration: 7 weeks
Credit Hours: 3
A review and analysis of current trends in the health care field with a focus on managed care and the implication for business and marketing practitioners.
Faculty Gus Gordon

"Textbooks provide only a small foundation to the knowledge base necessary to be successful."

–Dr. Gus Gordon, Professor of Accounting

Discover the benefits of a UT Tyler online MBA

"We are a pioneer in online education."

Tammy Cowart
JD, Associate Professor of Business Law; Director of Graduate Programs

Need More Information?

Submit this form, and an Enrollment Specialist will contact you to answer your questions.

Or call 877-588-3286

Ready to Begin?

Start your application today!

or call 877-588-3286 877-588-3286
for help with any questions you may have.

*Average completion time is 18-24 months. Program price above reflects tuition and fees for a student taking 2 courses per session and includes a $20 mandatory fee per session. Please notice if a student only takes 1 course (3 hours) per session, their total costs will be slightly higher based on the extra sessions ($2,528.30 X 12 = $30,339.60).