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Move Into Marketing Management With an MBA

A Master of Business Administration (MBA) has benefits for professionals in a wide variety of industries. Pursuing a degree from an online MBA program can help students excel in their current fields or companies while still working. It also provides them with the knowledge and means to if they so desire.

To further specialize, there are several concentrations available across MBA programs. One versatile concentration is marketing, which can lead to positions in many different fields, especially in marketing management positions. The online MBA with a Concentration in Marketing program from The University of Texas at Tyler (UT Tyler) offers an affordable, flexible option for students and equips them to follow their dreams of pursuing a career in marketing.

Management and Leadership Through an MBA

An MBA can help students move into management or executive positions. Overall, online MBA programs provide a balanced foundation in strategic planning, marketing, finance, management and other business principles. MBA students develop the managerial skills to assemble a team and inspire them to work toward a common goal, such as product sales, a marketing campaign or general business operations.

Collaboration Is Key

An MBA with a marketing concentration familiarizes students with strategies for collaborating with other businesses and consumers. A variety of skills including search engine optimization, marketing technology, strategic planning and leadership are central to a marketing concentration. This skill set can meet the needs of a number of fields, such as sales, public relations, marketing and consulting.

Greater Influence and Salary

A benefit of pursuing a marketing MBA is career advancement. Many graduates enjoy higher salaries, increased responsibility and flexible assignments. The freedom to develop many different programs and campaigns appeals to many marketing-minded graduates, as it gives them a greater chance to directly influence overall company success.

Those completing an MBA with a concentration in marketing are often put on the fast track for promotions due to their greater experience and knowledge of marketing. The Bureau of Labor Statistics reported a 9% increase of management positions by 2030. According to GMAC, in 2022 marketing managers with an MBA were more likely to be hired compared to candidates without advanced degrees.

MBA graduates with concentrations in marketing can use their skills in nearly every industry. In healthcare a marketing manager with an MBA degree could benefit a medical supply company or a large hospital. Graduates could also work in travel, communications, hospitality and any number of other fields. The skills students learn in UT Tyler’s online MBA with a Concentration in Marketing program prepares them to work many different types of marketing jobs, including customer relations, advertising, planning and even sales.

When a student is ready to pursue a career in marketing management, an MBA can help them get there. The degree’s general business knowledge and skills give students a broad approach to management, and the specialized coursework can help students excel at marketing while also giving them the tools to manage employees and collaborate with customers and other businesses.

Learn about UT Tyler’s online MBA with a Concentration in Marketing program.

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Apply now to save on an online MBA program!

With limited-time tuition savings of more than $150 per credit hour, now is the ideal time to get started on your 100% online accelerated MBA program from UT Tyler. Choose the specialized concentration tailored to your professional goals and apply today.

This discounted tuition rate is for newly enrolled students and is valid for the January 2024 term through the October 2024 term. Student must apply by the term’s application deadline and enroll by the term’s registration deadline start to qualify. The discounted tuition rate will consist of $739.21 per credit hour or $2,217.62 per 3 credit hour course. The discounted tuition rate cannot be combined with any other scholarship or partner rate. Students who have previously stepped-out of a University of Texas at Tyler program once started will not qualify for this offer. This offer will not be retroactively available to students. The discounted tuition rate will expire in October 2024. The discounted tuition rate includes all fees and is subject to change without notice. The University reserves the right to increase tuition and fees at any time.

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