Marketing professionals are in an ever-evolving industry where new research, tools and tactics are introduced seemingly overnight. Enrolling in an online Master of Business Administration (MBA) program is a great way for marketing professionals to stay abreast of these changes, while also gaining broader knowledge of business and how to apply innovative marketing techniques. It also provides an opportunity for professionals to learn about marketing management and position themselves for more senior positions.
Collecting and Interpreting Results
Today, marketing relies on gathering as much information as possible, analyzing that information and using the results of those analyses to make informed decisions. Information can be gathered from many sources, from email and website analytics to surveys and consumer reports. In essence, information helps marketers understand their customers. For instance, companies may survey customers about their usage habits to better understand how to produce and deliver products that meet their customers’ needs. Metrics can also be used to evaluate the success of different marketing campaigns, allowing marketers to leverage the best-performing tactics in future campaigns.
Moving into Management
A combination of experience and an MBA can also help marketers earn promotions into marketing management positions that carry additional responsibilities. Managers often lead teams of professionals and make decisions that have the potential to impact the company’s bottom line. An MBA prepares a marketing professional to better understand how to make decisions that improve business practices and enhance company performance, and how to apply management techniques to transform a strong team into an excellent one. An MBA can also benefit marketing professionals by opening up other options such as research analysts, media planners or product managers.
For many working professionals, especially those with families and other personal obligations, it is not practical to leave work in order to pursue an advanced degree full time. Fortunately, many schools offer competitive online MBA programs that can be completed on a flexible schedule that accommodates the lifestyle of a busy professional. These MBA programs focus on enhancing quantitative abilities by teaching data-driven aspects of management and marketing.
An MBA prepares professionals to take on various responsibilities, such as marketing management, by improving their credibility, quantitative abilities and general business knowledge. They learn how to collect and apply data to make informed decisions, and how to lead successful teams. And for those interested in obtaining an advanced degree on a flexible basis, an online MBA program is a great option that can help secure a move up the corporate ladder.
Learn more about the UT Tyler online MBA with a Concentration in Marketing.