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What Makes A Good Marketing Manager?

Marketing managers often have many responsibilities to juggle. These responsibilities may include tasks, people and, most importantly, time. A rich and diverse network combined with education and experience helps managers maximize their efforts. There are several key qualities that make an outstanding marketing manager who can make the most of their skills, knowledge and resources.

The following characteristics can be taught or gained through real-life experience, so dont fret if you dont fully relate to all the following just yet. The online Master of Business Administration (MBA) with a Concentration in Marketing program from the University of Texas at Tyler (UT Tyler) equips graduates with the skills and confidence to succeed and thrive as marketing managers.

Team Player

One of the most important traits of a good manager is being a team player. Marketing managers must understand the strengths and weaknesses of the marketing team so they can design an effective marketing plan. They may also need to step in and assist with different parts of the marketing process — a good manager has no problem moving between managing and helping the team.

Strategic Planner

Planning is a key factor in all aspects of marketing. The ability to think strategically about available resources and talent makes a good marketing manager. These managers can make a plan, recognize potential problems and make adjustments as needed, all while keeping the marketing plan moving forward. UT Tylers MBA online program offers a course on this type of strategy. Strategic Leadership Processes helps prepare students to create a plan and execute it with flexibility and delegation.

Empathetic Leader

Empathy is a highly desired trait in a manager. Marketing managers need to connect to target markets and consumers. It is also beneficial if managers fully understand their teams and the company executives so that they can account for everyone involved in the marketing process. The customer, however, is always the most important player. If the manager cannot relate

Creative Thinker

Creativity is important not only in product development but also in developing work processes, generating advertising ideas and applying the latest marketing tools. A manager who can think outside the box and see new ways to capitalize on existing trends is an asset. UT Tylers MBA program offers the course Formulating and Implementing Strategy to teach students how to develop and execute creative, effective strategies. Students go on to come up with creative solutions in whatever company they work for.

Good Communicator

In any career, communication is key, but this is especially true of marketing. Marketing managers work with their own teams, other departments, executives and the public. It is important that they understand the product and its data thoroughly so they can effectively communicate pertinent information to each group when they need it most.

Gain a Competitive Edge With an Advanced Business Degree

University of Texas at Tylers online MBA in Marketing program prepares graduates to be in todays dynamic job market. When looking at what makes a good marketing manager, it is important to remember that there are many traits to consider.

Finding a marketing manager who possesses many of these traits does not guarantee success for the manager, product or company, but managers with these qualities are in a better position to benefit companies. That being said, marketing managers are the most well positioned to succeed as marketing managers today.

Learn about the UT Tyler online MBA with a Concentration in Marketing program.

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With limited-time tuition savings of more than $150 per credit hour, now is the ideal time to get started on your 100% online accelerated MBA program from UT Tyler. Choose the specialized concentration tailored to your professional goals and apply today.

This discounted tuition rate is for newly enrolled students and is valid for the January 2024 term through the October 2024 term. Student must apply by the term’s application deadline and enroll by the term’s registration deadline start to qualify. The discounted tuition rate will consist of $739.21 per credit hour or $2,217.62 per 3 credit hour course. The discounted tuition rate cannot be combined with any other scholarship or partner rate. Students who have previously stepped-out of a University of Texas at Tyler program once started will not qualify for this offer. This offer will not be retroactively available to students. The discounted tuition rate will expire in October 2024. The discounted tuition rate includes all fees and is subject to change without notice. The University reserves the right to increase tuition and fees at any time.

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