Earning a Master of Business Administration (MBA) degree with a concentration in marketing provides graduates with numerous career opportunities in marketing and business. An MBA in marketing is one of the most popular specializations and has many benefits, including higher earning potential, career advancement, skill development and knowledge enhancement. As online content and services increase due to technological advances, marketing has become more dynamic and relevant than ever to all companies.
An online MBA with a Concentration in Marketing program from The University of Texas at Tyler (UT Tyler) prepares aspiring business leaders and marketing specialists for promising careers in various roles, such as product manager, marketing analyst, brand manager, marketing manager, merchandising manager and market research manager. UT Tyler’s online program prepares graduates for leadership roles by expanding their marketing and business understanding as well as career opportunities.
Notable Careers in Marketing
The field of marketing is all about delivering a company’s message in an engaging way to its target audience. Marketing professionals use analytical and creative skills to understand consumer behavior and produce inventive marketing strategies. Some in the marketing field also manage an organization’s public image and help them connect with other businesses.
Below are a few top careers for MBA in Marketing graduates:
- Marketing manager. A marketing manager collaborates with the marketing staff to create marketing promotions for services, products or brand identity. Identifying a target audience by completing market research and examining previous marketing campaigns to achieve better customer engagement is also part of the responsibilities of a marketing manager. The median pay for this role is $133,380 per year, with the job growth outlook projected at 10% through 2031.
- Market research manager. Like the more general market research analyst role, market research managers study and compile market conditions, consumer preferences and product information to identify potential sales opportunities and effective marketing methods. However, market research managers also set policies and practices for these research methods and use their findings in collaboration with leaders of other teams, like sales and R&D. By compiling data, identifying new products or markets and delivering reports, they track trends and ensure their teams meet research milestones. The median yearly salary for this position is $123,464.
- Brand manager. Much like how a media relations or public relations specialist focuses on public perception of their organization, a brand manager generates and sustains an organization’s brand identity and image. Some duties include monitoring public opinions via social media, customer relationship management, data visualization and creating promotional campaigns. They also work with marketing and sales teams to ensure brand consistency and uniformity, establishing and managing a brand marketing budget. PayScale lists the average pay for this role at $75,456 annually.
- Merchandising manager. Also known as purchasing or procurement managers, merchandising managers organize the activities of all team members that purchase products, services or materials, including buyers, purchasing officers and other relevant roles. Some industries that most often employ merchandising managers are enterprise management, scientific research and development services and aerospace products and parts manufacturing. The median annual salary for merchandising managers is $127,150.
The average annual salary for each position can vary due to experience, education level and the average cost of living in a specific geographical area.
UT Tyler’s Online MBA in Marketing Program
The University of Texas at Tyler (UT Tyler) online MBA in Marketing program focuses on services marketing so students can better understand how to market services to professionals. By sharpening their knowledge of consumer psychology, services marketing strategy, digital marketing, consumer panels, marketing analytics, personal branding, CX, UX, experience design and more, students can understand why consumers behave the way they do and transform how companies engage in strategic marketing initiatives.