A Master of Business Administration (MBA) has benefits for professionals in a wide variety of industries. Pursuing a degree from an online MBA program can help students excel in their current fields or companies while still working. It also provides them with the knowledge and means to if they so desire.
To further specialize, there are several concentrations available across MBA programs. One versatile concentration is marketing, which can lead to positions in many different fields, especially in marketing management positions. The online MBA with a Concentration in Marketing program from The University of Texas at Tyler (UT Tyler) offers an affordable, flexible option for students and equips them to follow their dreams of pursuing a career in marketing.
Management and Leadership Through an MBA
An MBA can help students move into management or executive positions. Overall, online MBA programs provide a balanced foundation in strategic planning, marketing, finance, management and other business principles. MBA students develop the managerial skills to assemble a team and inspire them to work toward a common goal, such as product sales, a marketing campaign or general business operations.
Collaboration Is Key
An MBA with a marketing concentration familiarizes students with strategies for collaborating with other businesses and consumers. A variety of skills including search engine optimization, marketing technology, strategic planning and leadership are central to a marketing concentration. This skill set can meet the needs of a number of fields, such as sales, public relations, marketing and consulting.
Greater Influence and Salary
A benefit of pursuing a marketing MBA is career advancement. Many graduates enjoy higher salaries, increased responsibility and flexible assignments. The freedom to develop many different programs and campaigns appeals to many marketing-minded graduates, as it gives them a greater chance to directly influence overall company success.
Those completing an MBA with a concentration in marketing are often put on the fast track for promotions due to their greater experience and knowledge of marketing. The Bureau of Labor Statistics reported a 9% increase of management positions by 2030. According to GMAC, in 2022 marketing managers with an MBA were more likely to be hired compared to candidates without advanced degrees.
MBA graduates with concentrations in marketing can use their skills in nearly every industry. In healthcare a marketing manager with an MBA degree could benefit a medical supply company or a large hospital. Graduates could also work in travel, communications, hospitality and any number of other fields. The skills students learn in UT Tyler’s online MBA with a Concentration in Marketing program prepares them to work many different types of marketing jobs, including customer relations, advertising, planning and even sales.
When a student is ready to pursue a career in marketing management, an MBA can help them get there. The degree’s general business knowledge and skills give students a broad approach to management, and the specialized coursework can help students excel at marketing while also giving them the tools to manage employees and collaborate with customers and other businesses.
Learn about UT Tyler’s online MBA with a Concentration in Marketing program.