Many job candidates face a common problem: discussing salary requirements, which is usually taboo outside of a small window in the interview process. However, this information is an important part of the career-planning process. Fortunately, the internet is rife with resources for determining the salary ranges of various positions.
Earning an advanced degree, like a Master of Business Administration (MBA), can give job candidates a leg up in the and salary negotiations. The online MBA with a Concentration in Marketing program from The University of Texas at Tyler (UT Tyler) prepares graduates to succeed in their careers, whether as marketing managers or in another capacity.
National Salaries for Marketing Managers
The U.S. Department of Labor is one of the best resources for salary information. The U.S. Bureau of Labor Statistics (BLS) keeps data on many professions, including national trends over time. BLS reports that, on average, Americans hold nearly 13 different jobs throughout their careers, about half of which they work before age 25.
For aspiring marketing managers, the numbers are inspiring. According to occupational employment and wage statistics from BLS, marketing managers made a median annual salary of $140,040 in 2022. The median salary is more than enough to justify an MBA in marketing based on the return on investment alone. However, an online program also allows working professionals to pursue their degree while maintaining full-time careers.
Marketing Manager Salaries in Texas
Marketing managers in Texas are also doing well. According to data extracted from the BLS OEWS Query System in February 2024, the median 2022 wage for marketing managers in Texas was $125,340 — below the national average. However, ZipRecruiter data from February 2024 shows that the average salary for MBA holders in Texas exceeds $163,000, putting it in the top ten states for MBA salaries. Given this, the outlook is strong for aspiring marketing managers in Texas who choose to earn their MBA degrees and bolster their earning potential.
Marketing Manager Salaries Across Industries
BLS employment and wage data shows a wide range of marketing manager salaries in 2022, from $76,790 or less at the low end to $239,200 or more at the high end. The scope of this range makes it crucial to look at what different industries invest in their marketing managers, especially for those pursuing an MBA in marketing. Securing internships or extra research opportunities in a specific industry is one way to stay on the most lucrative career track. Geography makes a difference in pay as well.
BLS reports that the “Management of Companies and Enterprises“ industry currently employs the most marketing managers. The “Management, Scientific, and “ industry employs the second highest number of marketing managers, with the “Computer Systems Design and Related Services“ industry following closely behind. In Texas’s robust technology sector, this is encouraging news for future marketing managers. Further, among the top five industries for lucrative marketing manager salaries are “Pipeline Transportation of Natural Gas,“ “Oil and Gas Extraction“ and “Pipeline Transportation of Crude Oil“ — all thriving industries in Texas.
Increasing Your Earning Potentials With an MBA in Marketing From UT Tyler
The for those considering an MBA in marketing. Not only are jobs available for marketing managers nationally, but the average compensation for these managers is also well above the national average for all positions. UT Tyler offers courses to encourage students to achieve these outcomes, like Advanced Marketing Fundamentals, which equips students to create strategies for developing, growing and maintaining customer satisfaction.
Enhance your knowledge, managerial skills and perspective to lead effectively in an increasingly complex and dynamic global society with UT Tyler‘s online MBA in Marketing program today.
Learn about UT Tyler‘s online MBA with a Concentration in Marketing program.
