Marketing management jobs exist in virtually every field or industry that produces products or services. Marketing managers can be vital to a company’s success. They predict trends, develop products and services, design and implement marketing plans, and ensure the satisfaction of both customers and executives. Companies increasingly rely on the strategic contributions of marketing managers as their impact becomes more recognized.
As a result, the outlook for marketing jobs is positive, especially for professionals with the experience, education and skills to succeed in high-level management roles. Earning an online Master of Business Administration (MBA) with a Concentration in Marketing program from The University of Texas at Tyler (UT Tyler) can be a convenient and effective way to develop these skills and qualifications, preparing students for fascinating careers across myriad industries.
Salary for Marketing Managers
According to the U.S. Bureau of Labor Statistics (BLS), the median annual pay for marketing managers was $140,040 in May 2022. The wage for the top 10% of earners was almost $100,000 higher than the median — or more. BLS projects that employment of marketing managers will grow 7% between 2022 and 2032, substantially faster than the average job growth rate for all occupations.
Education and Experience Matters
A marketing management job requires — at the very least — a bachelor’s degree, often in a related field like marketing, advertising or communications. Some employers prefer a master’s degree, according to BLS. Reflecting this, many marketing managers have an MBA in Marketing or similar advanced degree.
Core coursework in an MBA program offers students a well-rounded foundation of studies in general business areas such as management, accounting, finance, leadership, strategy and human resources. Students in an MBA program may also learn to better communicate and lead through team projects, which is relevant and helpful in marketing managers’ jobs.
Concentration coursework in a specialized MBA in Marketing program like the one offered fully online by UT Tyler focuses on subjects that currently impact the work of professionals in the field. For instance, students may explore marketing practices, strategy, technologies, trends and applications in depth.
Types of Jobs and Industries
Since marketing managers work to identify markets, trends and demand for products, they add value to nearly every industry. They often work with a wide range of departments and executives to ensure the success and satisfaction of everyone, from customers to board members. These managers work in industries ranging from manufacturing to science and medicine — even film and travel.
Marketing jobs include advertising executives, sales representatives, market analysts, public relations representatives and many more. A well-rounded background from a degree such as an MBA in Marketing — as well as work experience — can make managers attractive in a competitive market, as can strong integrated technical skills in the marketing and advertising fields.
Companies find that creative and well-rounded marketing managers can boost a company’s success. Across numerous fields and industries, these managers decipher market needs, help create products and services to meet those needs, and devise campaigns to target, attract and connect with potential customers. They do this by assembling effective teams, working with company executives and enhancing customer experience. With such wide-ranging contributions, marketing managers enjoy a great deal of opportunity.
Learn more about The University of Texas at Tyler’s online MBA with a Concentration in Marketing program.
