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Move Into Marketing Management With an MBA

An MBA has many benefits for professionals in a wide variety of industries. Pursuing a degree via an online MBA program can help students excel in their current fields or companies, but it can also provide them with the knowledge and means to change industries or pursue new jobs. To further specialize, there are a number of concentrations available across MBA programs. One versatile concentration is marketing, which can lead to positions in many different fields. Most importantly, a concentration in marketing can help students move into marketing management positions.

Management and Leadership Through an MBA

An MBA can help students move into management or executive positions, either at their current companies or in new positions. Overall, the coursework in an online MBA program provides a balanced foundation in strategic planning, marketing, finance, management and other business principles. MBA students develop the managerial skills to put a team together and inspire them to work toward a common goal, such as product sales, a marketing campaign or general business operations.

Collaboration Is Key

An MBA with a marketing concentration familiarizes students with strategies for collaborating with other businesses and consumers. A variety of skills including search engine optimization, marketing technology, strategic planning and leadership, and others are central to a marketing concentration. This skill set can meet the needs of a number of fields, including sales, public relations, marketing, consulting, and more.

Greater Influence and Salary

A benefit of pursuing a marketing MBA is the opportunities for career advancement it yields. Many graduates enjoy higher salaries, increased responsibility and flexible assignments. The freedom to develop many different programs and campaigns for an employer appeals to many marketing-minded graduates, as it gives them a greater chance of directly influencing overall company success.

MBA graduates with concentrations in marketing can use their skills in nearly every industry — for example, healthcare, where the MBA degree in marketing management could benefit a medical supply company or a large hospital. Graduates could also work in travel, communications, hospitality and any number of other fields. The skills students learn in an online MBA program prepares them to work many different types of marketing jobs, including customer relations, advertising, planning and even sales.

When a student is ready to pursue a career in marketing management, an MBA can help them get there. The degree’s general business knowledge and skills give students a broad approach to management, and the specialized coursework can help students excel at marketing while also giving them the tools to manage employees and work with customers and other businesses.

Learn about the UT Tyler online MBA with a concentration in Marketing program.


U.S. News & World Report: Career Enhancers Pursue an MBA to Move Up

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