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Why Earn an MBA in Marketing?

With the increasing demands of a connected and mobile world, companies need people who can deliver their messages to customers. Marketers help organizations stand out, which increases brand recognition. Branding can lead to customers making a purchase not just once but again and again.

An MBA in marketing program offers coursework and experience in topics relevant to the marketing needs of the business world, and an online MBA program makes the learning process more flexible and accommodating for working adults.

Establish a Solid Foundation

The core classes of an MBA in marketing lay the groundwork for marketing jobs in a variety of industries. Students will learn the principles of management in areas such as accounting, finance, operations and human resources. They will also study strategy, leadership, decision-making and global business perspectives. This prepares students to bring proven business operations to employers everywhere.

Gain Marketing Knowledge and Skills

In a world where information technology progresses at lightning speed, companies must remain focused on the current needs and desires of both businesses and consumers. Students earning an MBA in Marketing will learn the most current methods for both business to consumer marketing (B2C) and business to business (B2B) marketing.

Service marketing requires a unique approach, distinct from product marketing, and MBA graduates understand the production and use of services, which impacts the marketing of those services.

Focus on Specific Marketing Areas

Specializing in marketing as an MBA student gives you the opportunity to learn how the principles of marketing apply to the diverse sectors of the business world. Many businesses require specialized marketing techniques and service marketing methods. Students can use their time in an MBA program to develop an individualized focus on areas of interest or need within their current or future organizations. For example, students can learn the principles of healthcare marketing, as healthcare is one of the fields with highest demand today.

Learn From Marketing Experts

The knowledge students develop in an MBA in marketing program goes beyond textbook data. An MBA program in marketing also gives graduate students access to experts in the field; students and experts interact on a regular basis with marketing leaders who can provide insights into real-life marketing situations. These relationships can benefit graduate students for years to come in their marketing careers.

Increase Your Hiring Potential

Ultimately, the advantage any graduate student seeks in an MBA program is a competitive edge when it comes to getting a job. MBA graduates are more attractive job candidates for organizations in a variety of fields such as healthcare, hospitality, travel, telecommunications, finance and a range of professional services.

The benefits of an MBA in marketing will pay off for years to come. For anyone interested in bringing value to an organization through practical skills and marketing know-how, the return on investment for a marketing MBA is well worth the time and money.

Learn about the UT Tyler online MBA with a concentration in Marketing program.


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