Master of Business Administration with a Concentration in Marketing Online
Learn the fundamentals of services marketing from a business faculty with a broad range of industry experience. This in-depth program emphasizes both business-to-consumer and business-to-business services.
Program Overview
Discover UT Tyler’s 100% online marketing MBA
Develop broad-based business management skills while focusing on practical marketing applications with the UT Tyler Master of Business Administration with a Concentration in Marketing online.
This unique program emphasizes services marketing across sectors, including healthcare marketing, and will enable students to deepen their knowledge in both business-to-consumer (B2C) and business-to-business (B2B) services.
Learn how marketing integrates with core business functions, including accounting, finance, operations and human resources, as you strengthen your critical thinking and strategic decision-making capabilities and gain a deeper understanding of issues facing service providers today.
In this marketing program, you will:
- Gain understanding of the production, consumption and marketing of services
- Develop the service entity leadership skills needed in an increasingly complex and dynamic global marketplace
- Learn strategy development for the growth and maintenance of customer satisfaction
- Enhance your knowledge, managerial skills, and perspective to lead effectively in an increasingly complex and dynamic global society
- Gain understanding of the production, consumption and marketing of services
- Develop the service entity leadership skills needed in an increasingly complex and dynamic global marketplace
- Learn strategy development for the growth and maintenance of customer satisfaction
- Enhance your knowledge, managerial skills, and perspective to lead effectively in an increasingly complex and dynamic global society
MBA Marketing career opportunities:
- Product Manager
- Marketing Manager/Marketing Director
- Brand Manager
- Merchandising Manager
- Market Research Manager
- Marketing Analyst
- Product Manager
- Marketing Manager/Marketing Director
- Brand Manager
- Merchandising Manager
- Market Research Manager
- Marketing Analyst
Other MBA programs also available:
The University of Texas at Tyler offers a variety of specialized MBA options. Check out our other MBA online programs.
Accreditation
The Soules College of Business at The University of Texas at Tyler is an accredited member of the Association to Advance Collegiate Schools of Business (AACSB International). Fewer than 6% of business schools worldwide have earned this symbol of the highest standard in management education.
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Tuition
Paying tuition is easy and affordable, with fees included
The following is the tuition breakdown for students pursuing a Master of Business Administration online. Tuition is the same for in-state and out-of-state students.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $802.43 | $2,407.29 | $28,887.44* |
*All discounts are reflected in tuition pricing above. Offers cannot be combined with any other offers. Tuition and fees are subject to change without notice. The university reserves the right to change tuition and fees in keeping with acts of the Texas Legislature and/or policies of the Board of Regents.
Tuition breakdown:
Calendar
Check out the dates you need to know
Designed for working professionals, UT Tyler online programs conveniently feature multiple start dates each year. Choose the start date that’s best for you.
Now enrolling:
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall II | 10/14/24 | 9/30/24 | 10/7/24 | 10/14/24 | 10/10/24 | 12/7/24 | 7 weeks |
| Spring I | 1/13/25 | 12/30/24 | 1/6/25 | 1/13/25 | 1/9/25 | 3/1/25 | 7 weeks |
| Spring II | 3/3/25 | 2/17/25 | 2/24/25 | 3/3/25 | 2/27/25 | 4/26/25 | 7 weeks |
| Summer I | 5/5/25 | 4/21/25 | 4/28/25 | 5/5/25 | 5/1/25 | 6/21/25 | 7 weeks |
| Summer II | 6/23/25 | 6/9/25 | 6/16/25 | 6/23/25 | 6/20/25 | 8/9/25 | 7 weeks |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Gather these admission materials for our online MBA in Marketing
Let's get started! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for the Master of Business Administration in Marketing online program, along with information on required documentation.
Marketing MBA Admission Requirements:
- Baccalaureate degree from a regionally accredited institution
- Satisfactory GMAT score or accepted GMAT waiver
- Resume
Prospective students seeking admission must submit the following in order for eligibility to be determined:
- Complete an online application.
- Pay the $50 application fee. The non-refundable fee must be paid before the application will be processed.
- Baccalaureate degree from a regionally accredited institution
- Resume
- Satisfactory GMAT score (or accepted GMAT waiver)
- Quantitative measures are integrated into an index that multiplies the applicant's last 60 upper-division undergraduate hour GPA times 200 and adds the total GMAT score (60-hour GPA X 200) + GMAT => 1000. An index score of greater that 1000 is typical of a successful candidate.
- If the student's last 60 upper-division undergraduate hour GPA is above 3.25, the GMAT may be waived
- If below a 3.25 GPA, applicants with three or more years of executive managerial experience, after completing a bachelor’s degree, earned in the U.S or with a U.S. government entity and who have a minimum 3.0 GPA on the last 60 upper-division undergraduate hour GPA may request to have the GMAT requirement waived by the Graduate Coordinator.
- In rare instances, the Graduate Record Examination (GRE) may be accepted in lieu of the GMAT
After reviewing all credentials (official transcripts, GMAT score, other relevant information), the Graduate Programs Coordinator and Soules College of Business Graduate Admissions Committee will determine if the student is accepted into the program. A degree plan will be prepared by the Graduate Programs Advisor with the student. Students will be notified of official acceptance into the program. Full admission must occur prior to enrollment beyond the first semester.
Students may request that the original institution send the transcripts electronically to [email protected]. Transcripts sent electronically will only be reviewed if they are received directly from the original school.
Provisional Admission
Provisional admission status is good for two start periods within the same semester. Official transcripts and any other missing documents must be submitted prior to enrollment in the first session of the second semester. A student who is not fully admitted by the beginning of the first session of the second semester will not be allowed to continue in the program until full admission requirements are met.
Learn more about financial aid opportunities and payment options.
Documents and official, sealed transcripts should be mailed to:
The University of Texas at Tyler
Office of Graduate Admissions, HPR 248
3900 University Blvd.,
Tyler, TX 75799
Have a question? Call us at 877-588-3286.
Note: Applicants with foreign transcripts must submit a detailed, course-by-course international transcript evaluation. The evaluation determines an applicant's degree comparability to a U.S. bachelor's degree and provides their GPA on the U.S. scale. UT Tyler accepts international transcript evaluations conducted by the current members of the National Association of Credential Evaluation Services.
Courses
Preview the topics you’ll study in our MBA in Marketing courses
For the Master of Business Administration in Marketing online, the curriculum comprises 12 courses covering 36 credit hours, including 27 hours of core courses and nine hours of electives, as detailed in the course schedule.
Students must take the following courses.
Students must take the following courses.
"Textbooks provide only a small foundation to the knowledge base necessary to be successful."
–Dr. Gus Gordon, Professor of Accounting
*Average completion time is 18-24 months. Program price above reflects tuition and fees for a student taking 2 courses per session and includes a $20 mandatory fee per session. Please notice if a student only takes 1 course (3 hours) per session, their total costs will be slightly higher based on the extra sessions ($2,407.29 x 12 = $28,887.48).
